FG棋牌

快手、抖音、B站纷纷发力教育内容,“知识付费”是一门好生意吗?

 过去一年有近 2000 万人在B站学习”、“快手教育短视频作者超过 99 万,累计生产量达 2 亿”、“教育内容已成为抖音内容生态重要组成部分”......

KEYIKANDAO,GEJIAPINGTAIFENFENFALIZHISHIJIAOYULINGYU,BINGJINXINGLEXIANGYINGDEBIANXIANTANSUO,QIZHONG“ZHISHIFUFEI”BIANSHIZUIZHONGYAODEFANGSHIZHIYI。

SUIZHEGEDAPINGTAIKAISHIFENFENSHEZUZHISHINEIRONGSAIDAO,QIEYOUBUSHAODARENTONGGUOZHISHIFUFEISHIXINGBIANXIAN。ZAIGUANGGAOYIJIDIANSHANGZHIWAI,“ZHISHIFUFEI”ZHEIZHENFENGZHENGZAIDUANSHIPINLINGYUMANMANCHUILEQILAI......

短视频

纷纷布局知识赛道

GANGGANGXUANBUCHUNJIEQIAN66. 6 YILIULIANGBUTIEJIAOYUDEKUAISHOU,JINTIANYOULIANHEZHIHUFABULE“KUAIZHIJIHUA”,XUANCHENGJIANGLUXUYINRUXIANGGUANXUEZHE、JIAOSHOUDENGZHISHIJIAOYULEIZHANGHAORUZHUKUAISHOU,WEIKUAISHOUDEZHISHIJIAOYUNEIRONGKAIZHANGENGSHENRUDEJIANSHE。

JUKUAISHOUKEJIFUZONGCAICHENSINUOFENXIANGDESHUJUXIANSHI: 2019 NIANKUAISHOUPINGTAISHANGFENSISHUCHAOGUO 2000 DEZHISHICHUANGZUOZHEYOU 47 WANREN,PINGJUNMEIMIAODANSHENG 4 TIAOZHISHINEIRONGDUANSHIPIN。

MUQIAN,KUAISHOUSHANGYOU 2000 DUOWANTIAOQUWEIZHISHILEISHIPIN, 3800 DUOWANTIAOSHENGHUOBAIKELEISHIPIN, 5900 DUOWANTIAOZHIYEJINENGLEISHIPIN, 100 DUOWANXUEKEJIAOYULEISHIPIN。

ZHEISHIKUAISHOUJIZAIZHISHIJIAOYULINGYUNEIYOUYIXINDONGZUO。

KUAISHOUXUANBUBUTIE66. 6 YIJIAOYULIULIANGZHIQIAN,ZAI 10 YUE 17 RIFABULE《 2019 KUAISHOUJIAOYUSHENGTAIBAOGAO》。

实际上,越来越多平台开始瞄准知识教育内容。

JINNIAN 3 YUE,DOUYINLVXIANDUIBUFENZHISHIKEPULEIZHANGHAOKAIFALEI 5 FENZHONGZHANGSHIPINQUANXIAN。ZAIZHEIZHIHOU,DOUYINHAITUICHULE“DOUZHIJIHUA”DUANSHIPINKEPUZHISHIBISAI,QIZHONGJIUCHUXIANLE“JIAOYUBANG”。

1 0 YUE 17 RI,TikTokFABULEEdu TokXIANGMU,QIZHIXIANMINGDIJINJUNZHISHIJIAOYULINGYU。

这些政策从平台资源、商业变现等各个方面,给予了知识教育创作者大力的扶持。

CONGJIAOYUXINGYESHUJULAIKAN,XINGYEZHENGTIYIDONGDUANHUOYUEYONGHUGUIMOYIJINGJIEJIN 5 YI,QIZHONGK12 JIAOYUYONGHUZAI 2019 NIAN 6 YUEDEHUOYUEGUIMODA2. 19 YIREN。

ZAIYIDONGDUANZHONGDUOXIFENLINGYUZHONG,JIAOYUGONGJUDEYUEHUOYONGHUZENGZHANGZUIKUAI, 2019 NIAN 6 YUETONGBIZENGZHANGLE2. 68 BEI。

JINRUZHEIYANGYIGEFAZHANCHENGSHUDESHICHANG,ZAINEIRONGHECHUANBOLUOJIJIBENLEISIDEQINGKUANG,SHIPINNEIRONGPINGTAIHAINENGTIGONGYULE、SHEJIAODENGXUQIU。

XIAOHONGSHUDESHUJUYEYINZHENGLEZHEIYIDIAN: 10 YUEZHONGXUN,XIAOHONGSHUSHEQUFAQIDE“VlogWODEZILVSHENGHUO”HUATI,DUANDUANYIGEYUESHIJIAN,JIUYOU1. 5 WANDECANYULIANGHE 2700 WANLIULANLIANG。

为何押宝知识内容?

PINGTAIZISHENERYAN,ZAISHIXIANLIULIANGSHUCHU、SHANGYEMOSHITANSUO、PINPAISHENGTAINEIRONGSUZAOZHEISANGELINGYUDETANSUOSHANG,ZHISHIJIAOYULINGYUNEIRONGYOUZHEHENQIANGDEYOUSHI。

在 9 月 4 日发布的《今日头条&抖音文教行业数据报告》中,相关数据表示:今年 6 月,抖音教育类视频PUGC原创内容发布数量超过 45 万条;文化教育类万粉创作者在短短半年时间内,增长高达330%,累计粉丝数达到54. 2 亿。

CIWAI,ZIJIETIAODONGJINNIANZAIGUONEIJIAOYUSHICHANGSHANGDONGZUOBUDUAN。

XIANSHI 5 YUESHOUGOUCHUIZIKEJIKAIFAJIAOYUYINGJIANCHANPIN,SUIHOUTOUZIZAOJIAOPINPAIXINSHENGLI,SHOUGOUJIAOYUPINPAIXUEBAJUNBDUANYEWU。ERQIXIAYIJINGTOUZIYOULEYIQIZUOYE、XIAOYANGKEJI、AIKIDDENGJIAOYUGONGSI。

对抖音而言,知识教育内容创作领域呈现的增长为平台内容带来活力的同时,整体产生的流量,也能导入到背后成熟的转化阵地中。

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