FG棋牌

激战下沉市场:看不见的厮杀与肉搏

 2018 年 7 月,拼多多从“五环外”走上了纳斯达克,在天猫/京东固守的电商城池中,“农村包围城市”在商业上再次取得了成功。

2018 NIAN 10 YUE,《ZANGZAIXIANCHENGDEWANYISHENGYI》YIWENSHUAPING,HULIANWANGXINGYEDEMUGUANGKAISHICONGBEISHANGGUANG,JUJIAODAOQUANGUODE 285 GEDIJISHI、 2856 GEXIANCHENG、 41658 GEXIANGZHEN。

YISHIJIAN,“XIACHEN、XIACHEN”CHENGWEIHULIANWANGDAGONGSIDEZHUXUANLV。ALI、BAIDU、JINGDONG、ZIJIETIAODONGDENGHULIANWANGDACHANGFENFENTICHUXIACHENZHANLVE,HULIANWANGKAIQILEYICHANGHAODADE“SHANGSHANXIAXIANG”YUNDONG。

HULIANWANGXIANG“XIA”FAZHANDEYUANDONGLI,LAIZIYUXIACHENSHICHANGGUANGMAODEFAZHANKONGJIAN。

2019 NIAN 5 YUE,QuestmoblieSHUJUXIANSHI,XIACHENSHICHANGYONGHUGUIMOCHAOGUO 6 YI。QIZHONGDADUOSHUBUJINGCHANGWANGSHANGGOUWU,WANGSHANGHUOQUNEIRONGXINXIDESHOUDUANYEBIJIAODANYI。SHEINENGQIANGXIANZHANJUZHEIXIERENDEYONGHUXINZHI,SHEIJIANGZAIWEILAIHULIANWANGDEJINGZHENGGEJUZHONGLIYUBUBAIZHIDI。

DANGRAN,BUKEHULVEDESHI,XIACHENSHICHANGCUNZAIHULIANWANGJICHUBORUO、YONGHUXIAOFEITIAOTIDENGGEZHONGNANTI。RANER,MIANLINLIULIANGHONGLIXIAOSHIDEHULIANWANGDACHANG,HAISHIRENZHUNLEZHEIPIANDAIKAIFADEXINXINGSHICHANG。ZAIGUOQUYINIANZHONG,MIJIDIAODONGZIYUANGONGKEXIACHENSHICHANG。

下沉市场彻底变了

JINJUNXIACHENSHICHANG,BINGBUSHIJIANGYUANYOUCHANPINFUWU,ZHIJIEFUZHIDAOXIACHENSHICHANG。ZHEISHIGUOQUYINIANZHONG,HULIANWANGDACHANGDEZHONGDASIWEIZHUANBIAN。

SHUAQIANGXIACHENYIJINGGUOSHI

JINGDONGDEXIACHENCELVEZUIZAOKEYIZHUISUDAO 2014 NIAN,DANGSHIJINGDONGSHITUJIANGQIGONGYINGLIANFUSHEDAOER、SANXIANYIXIACHENGSHI,RANGGENGDUORENXIANGSHOUDAOGAOPINZHIDEDIANSHANGGOUWU。BUGUO,GUOQUJINIANZHONG,JINGDONGSHANGCHENG、JINGDONGXIAODIANDEXIACHENZHANJI,DOUMEIDADAOYUQI。 2018 NIAN,JINGDONGDEXIANXIAZHUANMAIDIANKAISHEJIN 2000 JIAMENDIAN。TUIJINSUDUBULIXIANG,LIUQIANGDONGTICHUDE“WEILAIWUNIANNEIKAISHE 100 WANJIABIANLIDIAN”NENGFOUSHIXIANYIWEIZHI。

KUGONGXIANXIACHENGGUOBUXIANZHU,ERPINDUODUOJIEZHUSHEJIAOLIULIANGHONGLI,XUNSUQUANLONGDALIANGYONGHUDESHOUDUAN,RANGJINGDONGFANRANXINGWU。

2018 NIAN 6 YUE,JINGDONGWEIXIACHENSHICHANGDAZAODECHAOXINXINGJIHUASHANGXIAN。 2019 NIAN 2 YUE,XIAOCHENGXUDIANSHANGPINGTAI“FENXIANG”CHENGWEIJINGDONGSHEQUNDIANSHANGZHANLVEHEHUOHUOBAN。 9 YUEFEN,JINGDONGPINGOUPINPAISHENGJIWEI“JINGXI”。

JINGDONGWEIRAOJINGDONGSHANGCHENGAPP,ZUJIANLEFENXIANG、JINGXIAOGE、JINGXI、YUNDIANDENGCHAOGUO 5 KUANXIAOCHENGXUDE“HANGMUZHANDOUQUN”,YUPINDUODUO、TAOJIJI、MENGTUIDENGXIACHENSHICHANGWANJIAJIZHAN。

     

        SHEJIAODIANSHANGDAHEZHAO,JINGDONGDUZHAN 5 KUAN

JIAZHUJIANGXIJIANDELIWEI,JINNIANBEIBEIJINGDEPENGYOULAJINLEJINGDONGDEYOUHUIGOUWUQUN。MEITIANDOUHUIYOUJIQIRENTUISONGYOUHUIGOUWUXIAOXI。SHUANG 11 SHIXIACHENSHICHANGZUIJIZHANDESHIJIE,LIWEIZIXIDUIBILEJIJIADEYOUHUICUOSHI。TAXIANGTechXINGQIU(WEIXINID:tech618)BIAOSHI,JINGDONG99%DESHANGPINDOUZAIFENXIANGSHEYOUZHUANSHUYOUHUIHUOFANLI,SHIHERICHANGGOUMAI。


 
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